It’s hard to describe the thrill and feels one gets whenever one spots some member doing something at the edge of the screen that is just, oh-so-them. There are so many such subtle moments in which the personalities of each individual are spotlighted, but only for those who have spent time getting to know the girls already. To start off, we’ve seen individual screentime before, but the way that each member is given an equal chance to, well, really be themselves in front of the camera this time, is something that was previously missing, though this is probably also due to the fact that the girls have now had some time to get comfortable and act naturally even with the camera rolling. Unlike Cheer Up and Like Ooh-Ahh, Knock Knock does not seem to me to be a fire-all attempt to gain more fans (called Once), but rather a deliberate, targeted appeal to old ones. Yet perhaps what really set this MV apart is the sense of purpose behind it. Sure, there’s still the perennial catchy hook ( Knock knock knock knock knock on my door), which is faithfully coordinated with some simple, repetitive hand gestures, but overall the sound is much calmer, the bass and background music are much quieter, and the voices of the members are allowed to shine much more. On the other hand, the track itself is much softer and much less in-your-face than their other title tracks like Cheer Upor Like Ooh-Ahh, or even TT, making some people wonder whether this should have been the title song at all. Each member gets their own quality facetime with the camera, which cuts to some action scenes and a fun dance, and behind it all is a vaguely represented storyline which doesn’t ever really seem to get resolved. Knock Knock is, in some ways, similar to the MVs which preceded it. But the focus of my discussion today is one of their MV releases from 2017: Knock Knock.
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